We have different events and activities depending on the seasons. During Winter, people enjoy winter sports or spending more time by doing in-door activities, creating distinct seasonal preferences. Marketing strategies also experience shifts based on the seasons. Just as nature transitions from one season to the next, marketing experiences its own shifts, influencing the demand for products throughout the year; even selling the same product, there may be a fluctuation depending on the time of the year. For instance, heaters have a great demand during winter, providing warmth during the colder months. While it is rare for people to purchase them in the summer, reflecting the flow of seasonal demand. Similarly, intangible products like golf and leisure also experience changes in demand by the season. Seasonal changes give an impact on diverse sectors.

Golfing with the Seasons 

Take golfing as an example. Destinations with warm climates during the winter season typically see a spike in demand. Services and hotels in such areas may set higher prices. However, this does not mean golf fields with cold climate should give up.  Strategic adjustment is a great way to keep demand stable or even increase customers; by making non-golf services such as hotels and activities more appealing or offering special promotions, it is able to stabilize demand. This approach is commonly referred as a “Seasonal Marketing Strategy.

Seasonal Marketing Masters

You may have observed theme parks increasing prices during holidays and reducing them during off-season and weekdays. Theme parks are masters of the seasonal marketing. During holidays, when crowds swell, prices increase. On the other hand, during off-seasons and weekends, when crowds diminish, price decrease as the number of visitors. This strategic incorporation of seasonal concepts into marketing allows companies to provide better services.

Seasonal Marketing on Holidays

In addition to adapting to the changing seasons, it is crucial for businesses to recognize the significance of incorporating marketing strategies for holidays. Holidays not only give us a sense of joy and celebration but also give unique opportunities to connect with customers on a more personal level. Using social media platforms such as Instagram, blogs, and Twitter is a great way to connect with a wider audience during these times.

For instance, during Christmas, our company strategically used social media especially Instagram to emphasize the joy of spending time with family and friends. We posted our video and picture from December 22nd to 29th to invite our customer for Christmas break. The focus was on creating memorable moments, and we encouraged our audience to consider visiting the golf field as a part of their holiday activities. By connecting marketing message with the spirit of the season, companies not only attracted new customers but also reinforced the idea that their services could be an integral part of the holiday experience.

Social media serves as a powerful tool for holiday marketing due to its ability to connect your services and emotion such as happiness and joy. TikTok posts can delve deeper into the unique offerings during holidays, providing videos which is short and easy to grasp the idea of your services. YouTube helps new customers to get more deeper insights into your services by providing longer-form content with more details.

Whether it’s Christmas, Thanksgiving, or other holidays, the key is in creating marketing campaigns that align will with the holiday excitement. This not only enhances brand visibility but also establishes a connection with customers during times when emotions run high. By consistently aligning your social media efforts with these holiday themes, it is able to position a company as not just a service provider but as a companion in the celebration of special occasions.

Benefits for Companies and Customers

Incorporating seasonal concepts into marketing strategies is not just a trend but a strategic move to enhance customer experience. It is important to acknowledge the diverse interests and needs that arise with each season. By aligning the offerings and promotions with the seasonal preferences of your target audience, it is possible to provide a service that accommodate a specific client’s needs. Adjusting marketing strategies to meet these seasonal needs ensures that businesses deliver precisely what their customers desire at the right time. The result is not only increased customer satisfaction but also a more adaptive business model.