The Power of Humor in Marketing

In the marketing field, often defined as the art of creating mechanisms to sell, the concept of humor emerges as a dynamic force. Rooted in the past century, marketing has evolved into a multifaceted discipline, demanding adaptability and creativity to get more...

Setting Goals and Benchmarking

Setting Goals and Benchmarking in Social Media Marketing The Importance of Setting Goals and Benchmarking in Social Media Marketing. Social media has become a powerful tool for businesses to reach their target audience and promote their products or services. With...

Why Do I Need To Use TikTok?

Why Do I Need To Use TikTok? Rise and Fall. Social media platforms rise and fall in popularity. Myspace was once the top social media platform and the apparent platform of the future. Then came Facebook to dethrone them. After years of Facebook and Instagram now we...