In the field of social media strategy, valuable insights derived from customer data and the changes in the number of followers are essential. Each social media platform possesses unique characteristics, making it crucial to adjust your approach based on the analysis theme, industry, or product. In this blog, we will explain the specific strategies for Twitter, Instagram, and blogs unraveling their suitability for various analyses. We’ll also discuss key considerations and methods for effective analysis.

Let’s See the Social Media Landscape

1. X (Twitter): The Platform of Real-time Voices

X is one of the best features is its sheer volume of posts. Its casual style allows the gathering of consumers’ real opinions, addressing small complaints, and uncovering consumers’ daily needs. By analyzing X, we can understand the instantaneous and unfiltered pulse of the audience better.

2. Instagram: Visual Storytelling Platform

Facebook, known for visual content, provides us more visualized information. With a focus on image sharing and the abundance of hashtags, analysis revolves around visual trends with its hashtags for effective insights.

3. Blogs: Niche Content and Search-ability

Blogs often present cohesive articles centered around specific themes. Topics like specialized hobbies or parenting are prevalent, enhancing search-ability and publication. Analysis here involves understanding the niche nature and harnessing the high information publication power.

Use Data for Marketing Success

For social media strategy, leveraging data for marketing success involves nuanced analyses catering to various objectives. Let’s delve deeper into specific scenarios, providing valuable insights into how social media analytics can steer marketing strategies effectively. We will introduce five main ways to analyze social media:

1. Measuring New Product/ Promotion Impact:
   • This analysis, commonly conducted by marketing and public relations departments, aims to measure the impact of new products, services, real-world events, commercials, and social media campaign promotions. For example, let’s assume a food manufacturer launching a new seasoning. Initially promoting just only its taste and health benefits in TV commercials, but the company switched to a commercial showcasing various innovative ways users could enjoy the product, inspired by discussions on Twitter. This fast marketing change was possible by real-time insights from social media, highlights the platform’s rapid adaptability.
2. Market Trends and Trend Analysis:
   • Commonly conducted by product planning departments, this analysis seeks to uncover industry trends and market demands beyond existing products or services. For instance, a travel company, by analyzing keywords like “summer vacation,” identifies market trends and anticipates customer preferences, providing insights crucial for planning summer-specific tour packages.
3. Risk Monitoring:
   • Quality control, call center, and human resources departments usually monitor online voices containing risky terms related to the company or its products. They engage in risk monitoring by swiftly identifying online voices containing risk-associated terms related to the company or its products. For instance, a food manufacturer promptly addresses issues related to “foreign objects” or “illness” mentioned in online posts. This proactive approach allows for quick quality improvement and risk mitigation. Not only with actual objects, but it is possible to improve service by doing risk monitoring.
4. Competitive Analysis:
   • Doing competitive analysis by making clear the strengths, weaknesses, and commonalities between the company and its competitors. Collecting and analyzing social media data under the company’s name and its competitors differentiate points and critical areas that require attention, aiding in strategic decision-making.
5. Unmet Needs Analysis:
   • This analysis aims to identify latent needs that may not be explicitly voiced but are widely shared among consumers. For example, a travel company, inspired by comments expressing difficulty without a car during trips, incorporates rental cars into its tour packages. Similarly, learning from a minor incident of slipping at a convenience store entrance on a rainy day, a company strategically places mats at the entrances of its stores.

Follower Tracking: A Strategic Insight Tool

Five marketing strategies above are widely used in big companies. However, just tracking follower gives valuable data, and it is easy to start. Tracking followers provides valuable insights for strategic decision-making. For instance, understanding the demographics and preferences of followers allows for suitable content creation, enhancing engagement. If, for instance, it’s revealed that the majority of followers are women, adapting content to cater to this demographic can boost interactions.

The Power of Quantifiable Results

Follower management provides a tangible way to measure improvements. Rather than vague statements like “I feel like I have more followers,” more solid metrics such as “a 20% increase in followers” or “increased viewership on specific days” allow for accurate evaluation and effective sharing of results.